3 Key Web Development Features That Your Business Should Consider In 2022
3 key web development features that your business should consider in 2022
There is no doubt that if businesses are not looking to digitise their marketing, they risk stagnating their profitability and growth. In this article, we discuss the 3 key web development trends that shouldn’t be overlooked in the current market.
The question is, how does this apply to small-medium enterprises?
From a marketing perspective, a company’s online presence is paramount in safeguarding its profitability and growth. With how web development and market appetite have evolved, websites today have to do more than being an ‘online corporate brochure’. Many small-medium business owners can benefit from realigning their mindset toward their online presence and reap the rewards that today’s technology has to offer.
Carefully strategised web presence has been known to level the playing field with bigger players within a sector. A fantastic poster child for this is Gymshark. Leveraging digital marketing, they managed to disrupt a sector that was notorious for impermeability due to saturation.
Whether you are looking to conquer the sector, or to futureproof the profitability of your business, these are the three key things that you should explore before 2022 is up!
Mobile-First Development
Traditionally, websites were developed with the assumption that most users would visit it from desktops or laptops. They were then adapted and modified to fit different screen sizes and devices to make them mobile-friendly. Mobile-first development essentially prioritises the mobile experience before any devices.
With mobile devices accounting for over half of the worldwide web traffic, mobile-first websites have lower bounce rates and have a higher percentage of visits. As a result, they tend to be ranked higher by search engines. Geolocation capabilities also help deliver highly personalised experiences to users. The potential to capitalise on this includes offering one-click ecommerce ordering.
No doubt, mobile-first development can be tricky. With more devices on the market with more unique dimensions, accessibility considerations, new media queries and CSS capabilities, it is important to find a team that is capable of balancing the key business objectives with the appropriate mobile-first development features.
Progressive Web App (PWA)
PWAs are essentially websites that provide users with a mobile app experience. This takes advantage of the growing web traffic that is attributed to mobile devices. As users do not need to download the app from a webstore to enjoy access and usability, it decreases the extra steps that customers need to take in order to make e-commerce purchases. As PWAs can take advantage of APIs and plugins for web browsers, deploying and maintaining them can be easier than developing and maintaining a mobile app.
Instances where we can see PWAs in practically flawless action are websites like Spotify, Uber and Pinterest. However, many smaller businesses today are looking at it as well. In the age of Deliveroo and JustEat, many F&B outlets have adopted PWAs to direct local customer orders and bookings directly to their own websites. Engineering companies or businesses that rely on specifications based costings have also made a shift towards PWAs.
With these capabilities, PWAs can level the playing field with bigger players in the sector and be used as one of the many tools to support the growth aspirations of the business.
"Our future is digital.If you’re not part of it, you’re out of it."
The question is, how on earth did they do it?
Improved Cybersecurity
As the nature of business continues to shift to the digital world, so do the threat actors. The practice of securing data, networks and computers from misuse remains one of the most critical concerns of 2022. Regardless of the nature of business or size, everyone is vulnerable to cyber threats. In the same way that you would not leave your office or warehouse unattended and unlocked, business leaders should prioritise cybersecurity to avoid losses in revenue and reputation.
While the National Cyber Security Centre (NCSC) provides ample resources as a springboard for businesses to stay secure online, companies can also leverage the expertise of their web developers to better understand how to keep their interests safe while online.
Businesses Act Now to be Part of the Future
Whether you are looking to update your website or commencing a full digital transformation for your business, it is important to balance technology with functionality in order to achieve your objectives and a good return on investment.
BoldType Agency has helped numerous businesses build fit-for-function websites by incorporating a sensible selection of the latest technologies to best serve their objectives. For more information on how we can help, please do not hesitate to get in touch with us for a preliminary, no obligation chat.
